Montreal Radio Advertising:
A perfect fit for modern life.

Canadians have never stopped tuning into radio. Always accessible, radio reaches into the heart of communities with news, insight, entertainment, companionship and a soundtrack for life.

Adults spend close to 1/3 of their daily media time with radio. This translates to 93% reach of adults 18+ every week, second only to TV at any age group.

Busy, mobile Canadians are particularly strong radio listeners because of its accessibility while they are on the go – at work, driving, relaxing at home or using the internet.

Radio’s relevance to today’s lifestyle is reflected by the fact that the following groups are reached better by radio on a daily and weekly basis than by any other medium:

1. Working adults, especially owners, managers and professionals
2. Women with kids and teens at home
3. Adults 25-54 with over $75,000 annual household income
4. Adults with post-secondary education

Source:  Radio Marketing Bureau

The Effects of Radio Advertising

• Increases awareness of your product/service/event
• Creates store traffic
• Attracts new customers
• Encourages repeat business
• Keeps your business top of mind
• Gives your business a successful image

Download:
The Marketer's Guide to Radio by the Radio Marketing Bureau.